IPT Featured in Kotler’s “Essentials of Modern Marketing – Lebanon Edition”

Marketing is storytelling backed by strategy, and IPT’s story has just made it to the syllabus. We are proud to be featured in the Lebanon Edition of Essentials of Modern Marketing, curated by Professor Philip Kotler, the legendary voice behind the world’s most widely taught marketing frameworks. This edition highlights a select group of Lebanese companies whose journeys offer true lessons in branding, resilience, and innovation. IPT was chosen as a national reference, a brand that not only evolved with the times but redefined what it means to lead in the energy and mobility space. From the market to the classroom. This recognition places IPT in business schools across Lebanon, becoming part of how future marketers learn to build brands that last, connect, and adapt. The official launch at Casino du Liban brought together thought leaders, including Mr. Carlos Ghosn, to celebrate Lebanese brands rewriting the rules.